Clickbait or Catchy Hook? How To Write Headlines That DON’T Suck ?

Are These 5 Copywriting Examples Cringeworthy or CLICKworthy?
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Ever see a headline that you just HAVE TO CLICK – only to find out you’ve been completely misled, manipulated or downright duped?

Yes, that douchey copywriting I am talking about is clickbait.

You don’t have to be a copywriter or marketer to know what clickbait is.

Typically, we think of it as hyperbolic, overly sensational or unbelievable content that makes us desperately want to click to satisfy our curiosity.

But – wait.

Isn’t that kind of the point of copywriting? To get attention and encourage visitors to click on your link?

Well, yes and no.

Confusing, I know.

Watch today’s video as I share the 3 differences between clickbait and a catchy hook – plus examples!


Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.


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