Hot Cheetos Creator’s “Top 5” Keys To Success! (Richard Montanez)

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Known as “The Godfather of Hispanic Branding,” Mr. Montanez shares his incredible true story of how he went from mopping floors as a janitor at FritoLay 40 years ago to founding one of the most commercially successful products on the planet when he pitched the CEO on the concept of “Hot Cheetos”!

It’s no wonder why today his humble begins, genuine heart & sincere work ethic have catapulted him into corporate superstardom and ranked him among the highest executives in North America at PepsiCo. In the process, Mr. Montanez has learned a ton of wisdom & held nothing back by sharing it all with us here! You won’t wanna miss it! ENJOY 🙂

Sit back, relax & enjoy this one! You won’t wanna miss it! ??????

★Full 1 Hour & 45 Minute Interview With Richard Montanez On His Incredible True Story Here:

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★ All production equipment used to create this video!!

VIDEO Equipment We Use (You Can Purchase Here):

Sony a6300 camera –
Blackmagic Design Cinema Camera Body –
Blackmagic Design Micro Cinema Camera Body –
Blackmagic Monitor –
Camera Tripod –
Sony lense f4 18-105mm –
Sigma lense f1.4 16mm –

AUDIO Equipment We Use (You Can Purchase Here):

Tascam DR-60D –
Tascam DR10L –
Podcast Mic –
Headphones –
Wireless Lav –
Boom Mic –
Battery Pack –
USB Mini-B Cable –
Boom Pole –
Shockmount –
C-Stand –
Super Clamp –
XLR Cable –


#HotCheetos #Marketing #Branding #Interview
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