How Guinness Went Global And Became “Good For You”: See The Beer’s History In 3 Minutes

/
A poetic Toucan and questionable health claims fuel some of the best advertising in history.

Read the story:
http://www.fastcompany.com/3043552/how-guinness-went-global-and-became-good-for-you-see-the-beers-history-in-3-minutes

Follow us on Facebook:
https://www.facebook.com/FastCompany

Follow us on Twitter:
https://twitter.com/FastCompany

Follow us on Instagram:
http://instagram.com/fastcompany


[Photos: JEAN-CHRISTOPHE RIOU/MASTERFILE/CORBIS (MAP WITH PIN); KIM MAS (ST JAMES GATE); AGE FOTOSTOCK/ALAMY (BRITISH ISLANDS MAP); RICHARD CUMMINS/CORBIS (GUINNESS EXTRA STOUT); IVAN VDOVIN/ALAMY (1 EURO CENT COIN); HULTON ARCHIVE/STRINGER (LONDON STOCK EXCHANGE); ADVERTISING ARCHIVE/EVERETT COLLECTION (GUINNESS 1950S UK BEER, GUINNESS 1930S SLOGAN SH BENSON, GUINNESS 1930S TOUCANS SLOGAN GUINNESS IS GOOD FOR YOU); BLOOMBERG/CONTRIBUTOR (BARTENDER); CHRIS JACKSON/GETTY (PUBS); STUART WILSON/GETTY (ARTHUR’S DAY CELEBRATIONS); PETER ZOELLER/DESIGN PICS/CORBIS (WOMAN WITH A GLASS OF GUINNESS); TAMARA HIM/DEMOTIX/CORBIS (ARTHUR’S DAY IN DUBLIN); BRENDAN DONNELLY/CORBIS (DUBLINERS ARTHUR’S DAY)
Scroll Up
0 0.00