How to Turn a (Fitness) Craze into a Business Empire. Bryan Elliott goes Behind the Brand with Melanie Whelan, CEO of SoulCycle, who shares her experience building the iconic brand .
She began her career working in corporate development for Virgin America and Starwood. Prior to joining SoulCycle, Whelan was vice president of business development for Equinox Fitness.
Check out SoulCycle here” https://www.soul-cycle.com
Get Behind the Brand and Subscribe! http://bit.ly/GetBehindtheBrand
What’s in My Gear Bag?
Btw – When you purchase via my links you’re supporting my channel to help me make more awesome stuff for you!
Gear bag: https://amzn.to/2IgalGh
How I cart everything around: https://amzn.to/2KzNUKp
Favorite goto run & gun 4k camera: https://amzn.to/2we6zZl
Goto lens: https://amzn.to/2rlLbMy
Workhorse lens: https://amzn.to/2IhdANC
Boom mic: https://amzn.to/2wiVVAq
On camera mic: https://amzn.to/2HVNf8r
Wireless lav mic: https://amzn.to/2IbGHSH
Key lights: https://amzn.to/2IkppCL
Kicker lights: https://amzn.to/2KzKsQ9
Camera monitor: https://amzn.to/2rlKiDI
Favorite travel tripod: https://amzn.to/2rmdtGP
Pro 5.7k camera set up for interviews: https://amzn.to/2HRp7Ux
Pro lens for interviews: https://amzn.to/2FPRwog
Travel drone: https://amzn.to/2rmyQYO
Local drone: https://amzn.to/2HQGEfw
Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:
2. The BEST advice from some of the most successful entrepreneurs: http://bit.ly/supersmartpeople
3. 5 Minutes or less with some of the smartest people on the planet http://bit.ly/BTBunder5min
Get Behind the Brand on…
For business inquiries: email@example.com
See my film and commercial production work here:
#Entrepreneur #BehindtheBrand #Brands