SoulCycle Brand | How to Turn a (Fitness) Craze into a Business Empire

How to Turn a (Fitness) Craze into a Business Empire. Bryan Elliott goes Behind the Brand with Melanie Whelan, CEO of SoulCycle, who shares her experience building the iconic brand .
She began her career working in corporate development for Virgin America and Starwood. Prior to joining SoulCycle, Whelan was vice president of business development for Equinox Fitness.

Check out SoulCycle here”

Get Behind the Brand and Subscribe!

What’s in My Gear Bag?
Btw – When you purchase via my links you’re supporting my channel to help me make more awesome stuff for you!

Gear bag:
How I cart everything around:
Favorite goto run & gun 4k camera:
Goto lens:
Workhorse lens:
Boom mic:
On camera mic:
Wireless lav mic:
Key lights:
Kicker lights:
Camera monitor:
Favorite travel tripod:
Pro 5.7k camera set up for interviews:
Pro lens for interviews:
Travel drone:
Local drone:

Here are my personal favorite Behind the Brand playlists:
1. Behind the Brand full-length episodes:

2. The BEST advice from some of the most successful entrepreneurs:

3. 5 Minutes or less with some of the smartest people on the planet
Get Behind the Brand on…

For business inquiries:
See my film and commercial production work here:
#Entrepreneur #BehindtheBrand #Brands
Scroll Up
0 0.00