The #1 Mistake New Writers Make (& The Simple Fix That Will Skyrocket Your Sales)
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This week, I’m talking about the RIGHT WAY to speak to your target audience! Now, when I say target audience, many of you may be thinking “yeah, Alex, I know my target audience! I know their age, gender, geographical location, interests, level of education and even their biggest pain point!”And all of that is great, and absolutely critical to nailing your copy. BUT… it’s not enough.
To effectively speak to your target audience you need to know their level of market sophistication around the subject or product you’re selling….
Keep watching to learn the 5 stages of market sophistication as identified by Eugene Schwartz in his legendary book, Breakthrough Advertising.
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